Qualmark for Quality
Qualmark New Zealand Limited is New Zealand tourism's official quality agency. It is a government - private sector partnership between Tourism New Zealand and New Zealand Automobile Association. Qualmark licenses professional and trustworthy New Zealand tourism businesses to use the Qualmark® - tourism's official quality mark - to help international and domestic travellers select places to stay, things to do and ways to get around.
It's a role defined for Qualmark in the New Zealand tourism strategy to help achieve the industry's overall goal to enhance New Zealand's reputation as a world class visitor destination. Qualmark is run on a not-for-profit basis as a service to travellers and the tourism industry.
